HomeResourcesAudit Database Project Compliance RecommendationsBranding and OutreachUSAID Branding Requirements not Followed - ADS 320 - 22 U.S.C. § 2401

USAID Branding Requirements not Followed - ADS 320 - 22 U.S.C. § 2401

Section 641 of USAID's framework legislation, the Foreign Assistance Act of 1961, as amended, codified at 22 U.S.C. § 2401 requires that all programs under the Foreign Assistance Act be identified appropriately overseas as "American Aid."

To help ensure compliance with this requirement, ADS 320, Branding and Marking, contains USAID’s policy directives and required procedures for branding and marking USAID-funded programs, projects, activities, public communications, and commodities.

Contracts and subcontracts exclusively funded by USAID, must use the USAID identity for branding and marking purposes. Where applicable, a host-country symbol or ministry logo or another U.S. Government logo may be added.

General Recommendations

  • Develop and implement a plan for monitoring the implementation of the branding and marking plan in compliance with USAID branding requirements.

Source: AUDIT REPORT NO. 4-650-11-010-P JULY 28, 2011

The recommendations are derived from audit reports of the Office of the Inspector General. The source refers to the audit report, which is available on this site as part of the Audit Database Project: an educational tool for compliance with USAID regulations.  Please see the disclaimer of this site before using recommendations.

Tags: Branding and Outreach

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