HomeResourcesAudit Database Project Compliance RecommendationsBranding and OutreachImplementer Has Not Complied With the Project Branding and Marking Plan - ADS 320

Implementer Has Not Complied With the Project Branding and Marking Plan - ADS 320

The [project’s] branding and marking plan stipulates that co-branding with a local project name to emphasize local government oversight and leadership would be considered on a case-by-case basis by the contracting officer’s technical representative (COTR), contracting officer, and chief of party.

Additionally, if a decision was made to adopt an alternative project name in order to enhance host-government ownership, a waiver request would be made to allow such a deviation from the guidelines.

“Branding” refers to how a program or project is named and positioned, who it is from; it identifies the sponsor of the work. “Marking” refers to applying graphic identities or logos to program materials or project signage to visibly acknowledge contributors; it identifies organizations supporting the work. [USAID regulation ADS 320.1] 

General Recommendations

  • Comply with the branding and marking policy and submit a written request to the mission for a waiver to use the [Network] name and logo on appropriate project documents and signage.

Source: AUDIT REPORT NO. 5-388-11-008-P JULY 21, 2011

The recommendations are derived from audit reports of the Office of the Inspector General. The source refers to the audit report, which is available on this site as part of the Audit Database Project: an educational tool for compliance with USAID regulations.  Please see the disclaimer of this site before using recommendations.

Tags: Branding and Outreach

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