Adhering to Branding Requirements - ADS 320

ADS 320, Branding and Marking, Section 320.3.2, requires an approved marking plan for USAID contracts. USAID programs, projects, activities, public communications, and commodities with USAID funding are required to be “branded with a standard graphic identity.”

It is also USAID policy to prohibit the use of the USAID identity on contractor and recipient business cards, although they may include such wording as “USAID Contractor” or “USAID Grantee” as appropriate on their employees’ business cards to identify that these individuals are working on a USAID-funded activity.

General Recommendations

  • Require partners to implement branding plans and take the necessary steps to ensure adherence to USAID branding guidelines.

Source: AUDIT REPORT NO. 7-688-10-004-P February 26, 2010

The recommendations are derived from audit reports of the Office of the Inspector General. The source refers to the audit report, which is available on this site as part of the Audit Database Project: an educational tool for compliance with USAID regulations.  Please see the disclaimer of this site before using recommendations.

Tags: Branding and Outreach

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