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USAID Branding and Marking Guidelines Were Not Followed

According to a Government Accountability Office (GAO) report dated March 2007, the United States is one of the largest donors of foreign assistance to countries around the world; however, many of the recipients of this aid are unaware that it is provided by the United States.

Congress has expressed concerns that the United States has frequently understated or not publicized information about its foreign assistance programs and, as a result, the generosity of the people of the United States has not been fully understood abroad. Congress, concerned about poorly marked U.S. foreign aid donation, required that all programs under the Foreign Assistance Act be identified appropriately overseas as from American aid.

Responding to Congress’ concerns, USAID states in its policies that adequate public recognition shall be given in the press, by radio and other media that the commodities or assistance have been provided through the friendship of the American people [as food for peace]. At distribution and feeding centers or other project sites, cooperating sponsors shall, to the extent feasible, display banners, posters, or similar media, and recipients’ individual identification cards shall, insofar as practicable, be imprinted to contain such information, such as the USAID emblem or indication that the commodities were provided through the friendship of the American people [as food for peace].

General Recommendations

  • Develop a plan and timetable for assistance programs to (a) sensitize communities benefiting from the [food] aid, and (b) mark projects and sites supported with [food] aid.

Source: AUDIT REPORT NO. 7-685-10-003-P February 11, 2010

The recommendations are derived from audit reports of the Office of the Inspector General. The source refers to the audit report, which is available on this site as part of the Audit Database Project: an educational tool for compliance with USAID regulations.  Please see the disclaimer of this site before using recommendations.

Tags: Branding and Outreach

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