ADS 320, “Branding and Marking,” generally requires “that all USAID-funded foreign assistance must be branded through the use of a ‘Branding Strategy’ and marked through the use of a ‘Marking Plan.’” USAID programs, projects, activities, public communications, and commodities with USAID funding are generally required to be branded with a standard graphic identity.
Examples of noncompliance with USAID’s branding requirements include:
- At the offices visited, none of the USAID-funded fixed assets—air-conditioners, chairs, TVs, computers, etc.—were branded with the appropriate USAID logo.
- Personnel did not know that USAID was the sponsor of the training they received.
- Computers and printers donated by USAID were inappropriately branded with [implementing partner's] logos and markings.
- Students were unable to identify USAID or the American people as the sponsor.
- USAID trainee was unable to identify USAID as the donor.
- Vehicles used were not appropriately branded. Although the Regional Security Office opposed branding vehicles, no waivers were obtained.
- Branding implementation plan was not approved.
Direct all partners in writing to develop branding plans to ensure adherence to USAID branding guidelines (which may include obtaining waivers).
Source: AUDIT REPORT NO. 7-641-10-006-P JUNE 28, 2010
The recommendations are derived from audit reports of the Office of the Inspector General. The source refers to the audit report, which is available on this site as part of the Audit Database Project: an educational tool for compliance with USAID regulations. Please see the disclaimer of this site before using recommendations.
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- USAID’s Marking Requirement Is Not Being Followed - ADS 320.3
- USAID Branding Requirements not Followed - ADS 320 - 22 U.S.C. § 2401
- Implementer Has Not Complied With the Project Branding and Marking Plan - ADS 320
- USAID Branding and Marking Requirements Are Not Being Followed - Foreign Assistance Act of 1961, Public Law 87–195, section 641 - ADS 320
- Branding Requirements Were Not Followed - ADS 320, Branding and Marking - Section 641 of USAID’s framework legislation, the Foreign Assistance Act of 1961
- Implementing Partner Need to Adhere to Branding and Marking Policy - ADS 320.3.1 - ADS 3184.108.40.206
- Adhering to Branding Requirements - ADS 320
- USAID Branding and Marking Guidelines Were Not Followed
- Branding Policy Not Enforced - Section 641 of the Foreign Assistance Act of 1961 - 22 U.S.C. 2401.
- Obtain Commitment From Beneficiaries - USAID’s joint Strategic Plan, Fiscal Years 2007–2012 - ADS 596.3.1 - GAO Standards for Internal Control in the Federal Government2 GAO/AIMD-00-21.3.1 (11/99), page 15
- USAID-Funded Publications Not Properly Marked - 22 CFR 226.91
- Implementers’ Branding and Public Announcement Efforts Not Monitored - ADS 320.3.1 - ADS 320.2a(3)
- Locations Lacked USAID Branding - Section 641 of USAID's framework legislation, the Foreign Assistance Act of 1961 - ADS 320, ?Branding and Marking
- Items Funded by USAID Were Not Properly Marked - ADS 320.3.3
- Effectiveness of USAID Branding Needs to Be Improved - section 641 of USAID’s framework legislation, the Foreign Assistance Act of 1961, codified as amended in 22 U.S.C. 2401 - ADS 3220.127.116.11 - , 22 CFR 211.5(h)
- Subcontractor Did Not Manage Beneficiary Expectations Effectively - USAID’s Nine Principles of Development and Reconstruction Assistance
- Public Awareness of U.S. Efforts Needs To Be Improved - ADS 320 - Section 641 of USAID’s framework legislation - the Foreign Assistance Act of 1961, codified as amended in 22 U.S.C. 2401
- Branding and Marking Plan Not Approved - ADS 320 - Section 641 of the Foreign Assistance Act of 1961 - 22 CFR 226.91