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Branding and marking requirements for USAID assistance are established by 22 CFR 226.91, which requires that specific activities partially or fully funded by a USAID grant or cooperative agreement or subaward be marked appropriately with the USAID identity.
Activities financed by USAID should bear the USAID identity, including the USAID logo. The regulations further state that USAID implementing partners may request waivers from these requirements, in whole or in part, through the contracting officer.
Presumptive exceptions to the requirements include situations in which the USAID identity would compromise the intrinsic independence or neutrality of a program, such as elections monitoring or ballots, and voter information literature and political party support.
General Recommendations
- Develop a marking and branding plan and verify that the plan has been implemented.
Source: AUDIT REPORT NO. F-306-11-003-P JUNE 19, 2011
The recommendations are derived from audit reports of the Office of the Inspector General. The source refers to the audit report, which is available on this site as part of the Audit Database Project: an educational tool for compliance with USAID regulations. Please see the disclaimer of this site before using recommendations.
- USAID Branding Requirements not Followed - ADS 320 - 22 U.S.C. § 2401
- Implementer Has Not Complied With the Project Branding and Marking Plan - ADS 320
- USAID Branding and Marking Requirements Are Not Being Followed - Foreign Assistance Act of 1961, Public Law 87–195, section 641 - ADS 320
- Branding Requirements Were Not Followed - ADS 320, Branding and Marking - Section 641 of USAID’s framework legislation, the Foreign Assistance Act of 1961
- Implementing Partner Need to Adhere to Branding and Marking Policy - ADS 320.3.1 - ADS 320.3.2.4
- Adhering to Branding Requirements - ADS 320
- USAID Branding and Marking Guidelines Were Not Followed
- Partner Did Not Adhere to Branding Requirements - ADS 320
- Branding Policy Not Enforced - Section 641 of the Foreign Assistance Act of 1961 - 22 U.S.C. 2401.
- Obtain Commitment From Beneficiaries - USAID’s joint Strategic Plan, Fiscal Years 2007–2012 - ADS 596.3.1 - GAO Standards for Internal Control in the Federal Government2 GAO/AIMD-00-21.3.1 (11/99), page 15
- Implementers’ Branding and Public Announcement Efforts Not Monitored - ADS 320.3.1 - ADS 320.2a(3)
- Locations Lacked USAID Branding - Section 641 of USAID's framework legislation, the Foreign Assistance Act of 1961 - ADS 320, ?Branding and Marking
- Items Funded by USAID Were Not Properly Marked - ADS 320.3.3
- Effectiveness of USAID Branding Needs to Be Improved - section 641 of USAID’s framework legislation, the Foreign Assistance Act of 1961, codified as amended in 22 U.S.C. 2401 - ADS 320.3.4.5 - , 22 CFR 211.5(h)
- Subcontractor Did Not Manage Beneficiary Expectations Effectively - USAID’s Nine Principles of Development and Reconstruction Assistance
- Public Awareness of U.S. Efforts Needs To Be Improved - ADS 320 - Section 641 of USAID’s framework legislation - the Foreign Assistance Act of 1961, codified as amended in 22 U.S.C. 2401
- Branding and Marking Plan Not Approved - ADS 320 - Section 641 of the Foreign Assistance Act of 1961 - 22 CFR 226.91
- Locations Do Not Have Adequate Branding - ADS 320.3.2.4.a-b
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