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Mission employees involved in program implementation must ensure that implementing partners communicate that the USAID-funded foreign assistance is from the American people, according to ADS 320.3.1. Therefore, foreign assistance must be branded through use of a branding strategy and marked with a marking plan.
In addition, the mission should inform host-country government officials and their implementing partners about USAID’s marking requirements and the host-country government’s responsibilities, and negotiate changes as needed (ADS 320.2a(3)). Failure to meet the marking requirements may be considered noncompliance with the contract, assistance award, or other USAID funding mechanism. Exceptions and waivers to the branding and marking requirements are available, if requested by the awardees and approved by the mission.
General Recommendations
- Develop and implement a plan to monitor and document the status of branding and marking plans of contractors and provide training as necessary for compliance with Automated Directives System 320.
Source: AUDIT REPORT NO. G-391-11-005-P JUNE 20, 2011
The recommendations are derived from audit reports of the Office of the Inspector General. The source refers to the audit report, which is available on this site as part of the Audit Database Project: an educational tool for compliance with USAID regulations. Please see the disclaimer of this site before using recommendations.
- Implementer Has Not Complied With the Project Branding and Marking Plan - ADS 320
- USAID Branding and Marking Requirements Are Not Being Followed - Foreign Assistance Act of 1961, Public Law 87–195, section 641 - ADS 320
- Branding Requirements Were Not Followed - ADS 320, Branding and Marking - Section 641 of USAID’s framework legislation, the Foreign Assistance Act of 1961
- Implementing Partner Need to Adhere to Branding and Marking Policy - ADS 320.3.1 - ADS 320.3.2.4
- Adhering to Branding Requirements - ADS 320
- USAID Branding and Marking Guidelines Were Not Followed
- Partner Did Not Adhere to Branding Requirements - ADS 320
- Branding Policy Not Enforced - Section 641 of the Foreign Assistance Act of 1961 - 22 U.S.C. 2401.
- Obtain Commitment From Beneficiaries - USAID’s joint Strategic Plan, Fiscal Years 2007–2012 - ADS 596.3.1 - GAO Standards for Internal Control in the Federal Government2 GAO/AIMD-00-21.3.1 (11/99), page 15
- USAID-Funded Publications Not Properly Marked - 22 CFR 226.91
- Locations Lacked USAID Branding - Section 641 of USAID's framework legislation, the Foreign Assistance Act of 1961 - ADS 320, ?Branding and Marking
- Items Funded by USAID Were Not Properly Marked - ADS 320.3.3
- Effectiveness of USAID Branding Needs to Be Improved - section 641 of USAID’s framework legislation, the Foreign Assistance Act of 1961, codified as amended in 22 U.S.C. 2401 - ADS 320.3.4.5 - , 22 CFR 211.5(h)
- Subcontractor Did Not Manage Beneficiary Expectations Effectively - USAID’s Nine Principles of Development and Reconstruction Assistance
- Public Awareness of U.S. Efforts Needs To Be Improved - ADS 320 - Section 641 of USAID’s framework legislation - the Foreign Assistance Act of 1961, codified as amended in 22 U.S.C. 2401
- Branding and Marking Plan Not Approved - ADS 320 - Section 641 of the Foreign Assistance Act of 1961 - 22 CFR 226.91
- Locations Do Not Have Adequate Branding - ADS 320.3.2.4.a-b
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