HomeResourcesAudit Database Project Compliance RecommendationsBranding and OutreachImplementers’ Branding and Public Announcement Efforts Not Monitored - ADS 320.3.1 - ADS 320.2a(3)

Implementers’ Branding and Public Announcement Efforts Not Monitored - ADS 320.3.1 - ADS 320.2a(3)

Mission employees involved in program implementation must ensure that implementing partners communicate that the USAID-funded foreign assistance is from the American people, according to ADS 320.3.1. Therefore, foreign assistance must be branded through use of a branding strategy and marked with a marking plan.

In addition, the mission should inform host-country government officials and their implementing partners about USAID’s marking requirements and the host-country government’s responsibilities, and negotiate changes as needed (ADS 320.2a(3)). Failure to meet the marking requirements may be considered noncompliance with the contract, assistance award, or other USAID funding mechanism. Exceptions and waivers to the branding and marking requirements are available, if requested by the awardees and approved by the mission.

General Recommendations

  • Develop and implement a plan to monitor and document the status of branding and marking plans of contractors and provide training as necessary for compliance with Automated Directives System 320.

Source: AUDIT REPORT NO. G-391-11-005-P JUNE 20, 2011

The recommendations are derived from audit reports of the Office of the Inspector General. The source refers to the audit report, which is available on this site as part of the Audit Database Project: an educational tool for compliance with USAID regulations.  Please see the disclaimer of this site before using recommendations.

Tags: Branding and Outreach

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