Each USAID project, whether it is implemented under a contract or cooperative agreement, is (under most circumstances) required to follow branding guidelines. USAID's framework legislation, the Foreign Assistance Act of 1961, as amended, section 641, requires that all programs under the Foreign Assistance Act be identified appropriately overseas as "American Aid."
ADS Chapter 320 on Branding and Marking provides extensive guidance on the implementation of USAID’s branding and marking requirements. This means placing stickers on USAID assets and following branding guidelines for websites, letterheads and even business cards.
.... since 9/11, America's foreign assistance programs have been more fully integrated into the United States' National Security Strategy. This elevation to the so-called "third-D" (development being added to diplomacy and defense) increased the need for U.S. foreign assistance activities to be more fully identified in the host country as being provided "from the American People." We have been identified as "America's good-news story" and have been tasked to make our efforts more visible and better known in the countries where we work.
The branding guidelines are available on the USAID website.
The site also contains useful Word templates for fact sheets, first person stories, factsheets, press statements, before and after case studies, etc. More information is available here.
|←Previous USAID Automated Directives System (ADS) Booklet||Building Upon Development Experience: World Bank Toolkits Next→|
- What is the USAID Voluntary Separate Maintenance Allowance (VSMA)?
- How to Guides by People In Aid
- USAID Automated Directives System (ADS) Booklet
- Building Upon Development Experience: World Bank Toolkits
- USAID Launches New Development Experience Clearing House
- Where to Find Jobs and Business Opportunities (Bizopps) Directly with USAID?
- What are USAID's Allowances Such as Per Diem, Danger Pay and Cost of Living Allowance?
- What is the USAID Maximum Daily Rate?
- Using NodeXL for Analyzing Stakeholders of Development Projects
- Participatory and Coercive Reform Strategies
- Red and Green Zones of Project Implementation
- Capacity Building: Internship Programs
- The Six Principles for Organizing Effective Study Tours